Hartsook’s Pre-Campaign Study is an essential component that tests the feasibility of your campaign goal. The process helps facilitate a highly successful fundraising initiative, and allows you to develop a broad, research-based plan that not only addresses process and mechanics but, more important, focuses on building sustaining relationships that will power your success.
This study involves the following components:
Campaign Readiness Review: During our first days together, we will conduct a readiness review that helps gauge how prepared you are to achieve fundraising success. Hartsook seeks conversations with key staff and administration, and reviews office systems and procedures.
Development of the Case Statement: Hartsook facilitates the creation of a compelling draft case for support—the vehicle through which you communicate to existing and prospective supporters your fundraising plans and objectives.
Campaign Assessment: Hartsook will interview a select group of people that represent themselves, foundations and/or corporations in order to seek their advice and insight about your campaign. We also distribute a mail and/or online survey to as many constituents as identified to obtain input from all possible sources.
Final Report: Based on the information gathered, Hartsook prepares a plan that includes specific recommendations and a fundraising “blueprint” outlining the key elements of a campaign plan, including goal, timeline, fundraising structure, budget and staffing plan. We present the study’s findings and recommendations to those you deem appropriate.