[Strategies for Success - Smart fundraising ideas from Hartsook]
Smart fundraising ideas from Hartsook

March 22, 2016

The 3 C's of Capital Campaign Committees

imageFacing a capital campaign can be daunting in itself, but facing the responsibility of constructing a campaign steering committee might seem like a Himalayan task. Luckily, keeping in mind the 3 C's will help you choose the right prospects for the job. People of influence are often targeted for a campaign steering committee, but the most effective committee members are those with the following traits:

Commitment to serve
A campaign steering committee prospect must be willing to attend meetings and participate in the process in an active way. You don't want a committee member whose only involvement is their name on the campaign materials. You want a campaign steering committee made up of committed individuals who are eager and willing to sacrifice their time and serve.

Commitment to give
The right person for a campaign steering committee must be someone who is willing to make a substantial gift to the campaign themselves. An individual who can lead by example sets the right tone for the committee and enhances the campaign's legitimacy in the eyes of the donor community.

Commitment to influence others
One of the roles of campaign committee members is using their influence to encourage others to join the campaign. The right individual will be willing to make calls on behalf of the campaign to people within their sphere of influence.

If you build your campaign steering committee with prospects who share these traits, you'll already be on your way to achieving your fundraising goals.

John Warren, Executive Vice President (Winchester, Va.)


logoJoin Us on the Growing Philanthropy Tour

Next stops on the road to achieving Hartsook's mission of growing philanthropy by 25 percent in the next 20 years:

April 8, 2016

Nashville Growing Philanthropy Summit
Karin L. Cox
Janell Johnson
Kristy Burns
Geoff Burns

Kansas City
April 13, 2016

Circles USA National Conference
Ross Pfannenstiel
Denise Rhoades

St. Louis
April 18-20, 2016

National School Foundation Association
2016 National Conference
Karin L. Cox

April 19-21, 2016

The Salvation Army
2016 National Community Relations and Development Conference
Bud Cooper

April 29, 2016

Indiana University
Lilly Family School of Philanthropy
Franztreb Fundraising Lecture Series
John List, Homer J. Livingston Professor of Economics, University of Chicago

Bloomington, Ind.
April 30, 2016

Indiana University
Presidential Laurel Award Event
Recipient: Bob Hartsook

Omaha, Neb.
May 9-11, 2016

2016 AFP Mid-America Conference on Fundraising
Dr. Adrian Sargeant
"Enhancing Satisfaction in Donor Relationships"
"What Does it Take to be Successful in Major Gift Fundraising?"

Kansas City
May 18, 2016

Association of Fundraising Professionals Forum
Matt Beem

San Diego
May 25-27, 2016

2016 Boy Scouts of America National Annual Meeting
Matt Beem
Ross J. Pfannenstiel
Tammy J. Weinman

Charlottesville, Va.
July 28, 2016

Virginia Fund Raising Institute
"Fundraising Leadership"
Keynote: Karin L. Cox

Kansas City
August 2016

Inspired Fundraising Summit
Adrian Sargeant

New Orleans
August 24-26, 2016

Boy Scouts of America Top Hands
Matt Beem
Ross J. Pfannenstiel
Tammy J. Weinman

Washington, D.C.
September 15, 2016

NonProfit Times Power and Influence Gala
Hartsook Sponsor

Kansas City
October 26, 2016

Shepherd's Centers of America
National Conference
Karin L. Cox

Past Stops on the Tour

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Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, [email protected]. If you'd like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact [email protected].

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