[Strategies for Success - Smart fundraising ideas from Hartsook]
Smart fundraising ideas from Hartsook

April 20, 2016

Plan to Grow Fundraising

imageYour strategic plan is the most powerful fundraising tool in your arsenal. Without a strategic plan, whether or not you will be successful as a leader or as a fundraiser is just a shot in the dark, but with a plan you can set the framework for successful fundraising. Remember, the funds are the necessary link between your vision and meaningful action. A strategic plan will help you meet your fundraising goals and enable you to carry out your mission.

Here are three things your strategic plan should do:

Define your mission
Develop a clear purpose and vision to define the future for your organization's work. Are you clear about what your organization's purpose is and what it isn't? If you were to hold a celebration in 10 years, what accomplishment would you be celebrating? Craft a vision statement that is compelling and promotes a desirable outcome. Donors want to know what they are supporting!

Involve the people who support you
Involve key groups in the planning process. Who cares about your vision? Board, staff, volunteers, clients, community partners and donors all have a commitment to your mission and vision. Their insights can build alignment and reinforce their commitment to solving the issue you are addressing. Report on your progress to keep everyone on board.

Develop a budget
Develop a budget to achieve the strategic plan. No money, no mission. What is it going to cost to achieve the plan? Be detailed with your plan and hold the organization accountable to the budget you create. Knowing exactly what you need and where it all goes plays a huge role in your ability to fundraise effectively and reassure donors that their gifts are helping to meet specific needs.

A strong strategic plan can provide alignment of resources for maximum effectiveness. Donors want to know that their contributions will make a difference!

Karen Haren, Executive Vice President (Kansas City)


logoJoin Us on the Growing Philanthropy Tour

Next stops on the road to achieving Hartsook's mission of growing philanthropy by 25 percent in the next 20 years:

April 20-21, 2016

The Salvation Army
2016 National Community Relations and Development Conference
Bud Cooper

April 29, 2016

Indiana University
Lilly Family School of Philanthropy
Franztreb Fundraising Lecture Series
John List, Homer J. Livingston Professor of Economics, University of Chicago

Bloomington, Ind.
April 30, 2016

Indiana University
Presidential Laurel Award Event
Recipient: Bob Hartsook

Omaha, Neb.
May 9-11, 2016

2016 AFP Mid-America Conference on Fundraising
Dr. Adrian Sargeant
"Enhancing Satisfaction in Donor Relationships"
"What Does it Take to be Successful in Major Gift Fundraising?"

Kansas City
May 18, 2016

Association of Fundraising Professionals Forum
"Preparing for your next campaign: Tips for successfully completing your internal and external assessment"
Matt Beem

San Diego
May 25-27, 2016

2016 Boy Scouts of America National Annual Meeting
Matt Beem
Ross J. Pfannenstiel
Tammy J. Weinman

Charlottesville, Va.
July 28, 2016

Virginia Fund Raising Institute
"Fundraising Leadership"
Keynote: Karin L. Cox

Kansas City
August 2016

Inspired Fundraising Summit
Adrian Sargeant

New Orleans
August 24-26, 2016

Boy Scouts of America Top Hands
Matt Beem
Ross J. Pfannenstiel
Tammy J. Weinman

Past Stops on the Tour

Resources for Smart Fundraising Available on Kindle

Keep up to date on the latest fundraising trends with the Kindle ASR Media collection:

Book Deal of the Monthimage

Reality Fundraising (ASR Media) features ideas, insights and lessons learned through hundreds of best practices from nonprofit professionals nationwide. Click here to order Reality Fundraising for a special price of $10 (plus shipping and handling).

On the Web


Blogs and articles. Founder and Chairman Bob Hartsook and President and CEO Matt Beem regularly share simple, but powerful messages about philanthropy, fundraising and the power of relationships.


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Facebook: Become a Fan and a Friend. Fundraising tips, event photos, news and updates - see what's new at Hartsook by becoming a fan of us on Facebook. Friend Hartsook Founder Bob Hartsook, CEO Matt Beem, or Chief Creative Officer Karin Cox for even more updates!

Visit the Hartsook website for:
- Educational opportunities
- Books/reference articles
- Conference/workshop speakers

Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, [email protected]. If you'd like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact [email protected].

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