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January 12, 2017
In 2017, it is more important than ever that fundraisers implement smart ideas to carry their campaigns to success.
Smart fundraisers shape their work around the following three timeless tenets:
Involvement leads to investment
Those who make the most significant gifts to campaigns are almost always involved in the organizations they support long before they are asked for money. From participation in events and activities to volunteering in programs and fundraising activities to committee and board service, our best donors are very often those who have already given significantly of their time and talent.
Integrated campaigns focus on donors first
Many institutions consider their fundraising activities in silos, but when planning for your next campaign for capital improvements and expansion, don't forget to include funding for operating and endowment support as well. Some donors may be interested primarily in gifts to things they can see and touch, but others may be compelled to support, for example, your annual programs or to help grow your endowment.
Give donors flexibility
When asking for a donor's consideration of a multi-year pledge, be sensitive to his or her unique circumstances. Those whose giving comes from earned income will have one set of considerations; those whose philanthropy stems from investments or who are giving gifts through real property will have a different set of concerns. Provide assurances that you understand the economics of giving. For example, if the donor intends to fulfill his or her pledge through gifts of stock, make the pledge payments' fulfillment contingent on the stock value being at or above the minimum value necessary to fulfill the pledge. Do the same with real property.
Today's fundraisers must be smart, strategic and lay the groundwork for their organizations' benefit, both now and in the future. By implementing these time-tested tenets, you will ensure greater fundraising success for the organization you serve.
Matt Beem, President and CEO (Kansas City) [email protected]
This article was first published in TheNonProfitTimes.
Join Us on the Growing Philanthropy Tour
Next stops on the road to achieving Hartsook's mission of growing philanthropy by 25 percent in the next 20 years:
Kent, U.K.
February 13, 2017
Understanding Fundraising Conference
Keynote: Adrian Sargeant
Scotland, U.K.
February 20-22, 2017
Alan Clayton Associates
Great Fundraising Masterclass
Adrian Sargeant
San Francisco
April 30 – May 2, 2017
AFP International Fundraising Conference
Successful Fundraising Events: Just What Does It Take to Be Best in Class
Adrian Sargeant
Dallas
May 10-12, 2017
Boys & Girls Clubs of America National Conference
Relationship Fundraising 2.0
Adrian Sargeant
London
May 23-24, 2017
Third Sector's Annual Fundraising Conference
Thinking Outside the Box: Everything You Wanted to Know about Donor Behaviour
Adrian Sargeant
Houston
June 9, 2017
AFP Houston Chapter
Adrian Sargeant
New Orleans
June 15, 2017
New Orleans Association of Fundraising Professionals Conference
Adrian Sargeant
London
July 4, 2017
IoF Fundraising Convention 2017
Great Fundraising Events
Adrian Sargeant
Richmond, Va.
July19-20, 2017
Virginia Fund Raising Institute
Innovating Philanthropy
Karin Cox
John Warren
Presenting Sponsor: Hartsook
Tulsa
August 2, 2017
Oklahoma Center for Nonprofits
Massive Fundraising
Adrian Sargeant
Oklahoma City
August 2017
Oklahoma Center for Nonprofits
"Relationship Building: Where Do We Go From Here?"
Adrian Sargeant
Tulsa
August 2017
Oklahoma Center for Nonprofits
"Massive Fundraising"
Adrian Sargeant
Scotland, U.K.
October 23-25, 2017
Alan Clayton Associates
Great Fundraising Masterclass
Adrian Sargeant
Scotland, U.K.
February 7-9, 2018
Alan Clayton Associates
Great Fundraising Masterclass
Resources for Smart Fundraising Available on Kindle
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Book of the Month
Hartsook has pushed and challenged the status quo, and nobody in the world has had a greater impact on the fundraising profession than Bob Hartsook. The strategies shared in $231 Billion Raised and Counting are the culmination of Bob's many years as a fundraiser, consultant, and philanthropist - as he and co-authors Matt Beem and Karin Cox bring together insights from the many consultants who make up the extraordinary Hartsook team. Go here to purchase your copy.
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On the Web
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Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, [email protected]. If you'd like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact [email protected].
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