[Strategies for Success - Smart fundraising ideas from Hartsook]

May 31, 2017

Fundraising from the Heart

imageFundraisers don't succeed due to knowledge alone. Some fundraisers have a lot of information, but lack results. Others may see great results, even if they are new to the sector. What successful fundraisers have on their side is genuine commitment to the mission and to growing philanthropy.

Valuing a nonprofit's mission is essential to connecting with donors. Without heart, donors will notice a fundraiser's lack of enthusiasm. Follow these steps to help recharge your drive for fundraising:

Revisit your past
Remember why you decided to get into the business in the first place. What made you excited about nonprofit fundraising? What big dreams did you have? In what ways did you set out to change the world? Get a little nostalgic and apply your answers to current projects.

Rekindle your purpose
What is your organization's mission? Seriously... what is your nonprofit's mission statement? Can you recall it by memory? Take time to remind yourself of the cause for which you are now raising money. If you feel your drive and motivation has been waning, do something to rekindle that spark. Go visit the frontline programs. Ask staff for new success stories. Get your hands dirty.

Realize your potential
What are the skills that make you unique as a fundraiser? What seems to come naturally to you? Spend some time examining your background and special abilities. What are those gifts and talents you bring to fundraising that really impact others. Now, consider how you can utilize and leverage those skills to make an even greater difference.

Be willing to step out of your comfort zone and try something new. Consider creative ways to get and stay inspired. Take a class. Attend a workshop. Read a book. Revisit your past, rekindle your purpose and realize your potential. Then, out of a renewed sense of commitment, go raise more money for the mission.

Kristy Burns, Vice President (Columbus, Ohio) [email protected]


logoJoin Us on the Growing Philanthropy Tour

Next stops on the road to achieving Hartsook's mission of growing philanthropy by 25 percent in the next 20 years:

June 9, 2017

AFP Houston Chapter
Adrian Sargeant

Northampton, U.K.
June 12-13, 2017

IDPE 2017 Annual Conference
Jen Shang

New Orleans
June 15, 2017

New Orleans Association of Fundraising Professionals Conference
Adrian Sargeant

Bangkok, Thailand
June 26-28, 2017

IFC Asia International Fundraising Congress
Jen Shang

July 4, 2017

IoF Fundraising Convention 2017
Great Fundraising Events
Adrian Sargeant

Richmond, Va.
July 19-20, 2017

Virginia Fund Raising Institute
Innovating Philanthropy
Karin Cox
John Warren
Presenting Sponsor: Hartsook

August 2, 2017

Oklahoma Center for Nonprofits
Massive Fundraising
Adrian Sargeant

New Orleans
August 24-26, 2017

Top Hands
Boy Scouts of America
Matthew J. Beem
Ross Pfannenstiel

Oklahoma City
August 2017

Oklahoma Center for Nonprofits
Relationship Building: Where Do We Go From Here?
Adrian Sargeant

Rogers, Ark.
September 20, 2017

AFP of Northwest Arkansas
Matthew J. Beem

September 21-22, 2017

Blackbaud Executive Summit, University of London
Adrian Sargeant

Las Vegas
September 26-28, 2017

14th Annual Association of Donor Relations Professionals International Conference
Adrian Sargeant

Scotland, U.K.
October 23-25, 2017

Alan Clayton Associates
Great Fundraising Masterclass
Adrian Sargeant

Scotland, U.K.
February 7-9, 2018

Alan Clayton Associates
Great Fundraising Masterclass

Past Stops on the Tour

Resources for Smart Fundraising Available on Kindle

Keep up to date on the latest fundraising trends with the Kindle ASR Media collection:

imageBook Deal of the Month

Reality Fundraising (ASR Media) - features ideas, insights and lessons learned through hundreds of best practices from nonprofit professionals nationwide. Go here for a special price of $10 (plus shipping and handling).

On the Web


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Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, [email protected]. If you'd like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact [email protected].

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