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June 29, 2017
Individuals who invest in the mission of your organization with a gift want to make an impact, but are you giving them the best opportunity to maximize that impact?
Many donors don't fully understand all the options available that may help them stretch their giving. Here are a few things to keep in mind when cultivating your prospects and building a strong relationship:
Multi-year Gifts
By securing a gift over multiple years, this option allows a donor to proactively budget a larger gift. It gives donors a plan for how and when they want to pay the gift, rather than reactively paying an annual pledge they may have made without much consideration.
Asset Giving
Gifts don't have to be a pledge-and-pay process. Donors with other financial assets such as appreciated stocks, mutual funds, real estate or other options many times can make a much larger gift by donating those assets rather than writing a check. In most cases, donors appreciate this type of opportunity, because they can make a larger impact on the organization, but they don't feel it directly hit their pocketbook.
Planned Giving
Include planned giving as part of an integrated proposal that includes an immediate cash or asset pledge and a commitment for the long term. While this won't impact the organization immediately, it typically creates the biggest impact in the long run. Being included in a donor's estate plan is the greatest opportunity for the donor to leave a legacy. Don't be afraid to ask your donors if they have considered including your organization in their estate plans. If you are not included in their legacy plans, it does not mean they don't want to support you - many times they have just never been asked.
When a donor wants to make an impact, there are many creative opportunities that will help them stretch their giving. At the same time, it will give them the excitement and satisfaction to know they are making a difference in the lives of others.
Ross Pfannenstiel, Senior Vice President (Kansas City) [email protected]
Join Us on the Growing Philanthropy Tour
Next stops on the road to achieving Hartsook's mission of growing philanthropy by 25 percent in the next 20 years:
London
July 4, 2017
IoF Fundraising Convention 2017
Great Fundraising Events
Adrian Sargeant
Richmond, Va.
July 19-20, 2017
Virginia Fund Raising Institute
Innovating Philanthropy
Karin Cox
John Warren
Presenting Sponsor: Hartsook
Tulsa
August 2, 2017
Oklahoma Center for Nonprofits
Massive Fundraising
Adrian Sargeant
Durham, N.C.
August 17, 2017
2017 NC Philanthropy Conference
Estate Giving
Karin Cox
Janell Johnson
New Orleans
August 24-26, 2017
Top Hands
Boy Scouts of America
Matthew J. Beem
Ross Pfannenstiel
Oklahoma City
August 2017
Oklahoma Center for Nonprofits
Relationship Building: Where Do We Go From Here?
Adrian Sargeant
Rogers, Ark.
September 20, 2017
AFP of Northwest Arkansas
Matthew J. Beem
London
September 21-22, 2017
Blackbaud Executive Summit, University of London
Adrian Sargeant
Las Vegas
September 26-28, 2017
14th Annual Association of Donor Relations Professionals International Conference
Adrian Sargeant
Scotland, U.K.
October 23-25, 2017
Alan Clayton Associates
Great Fundraising Masterclass
Adrian Sargeant
Kansas City
October 26, 2017
Nonprofit Connect
Building a Culture of Philanthropy
Karin Cox
Scotland, U.K.
February 7-9, 2018
Alan Clayton Associates
Great Fundraising Masterclass
Resources for Smart Fundraising Available on Kindle
Keep up to date on the latest fundraising trends with the Kindle ASR Media collection:
Book Deal of the Month
Reality Fundraising (ASR Media) - features ideas, insights and lessons learned through hundreds of best practices from nonprofit professionals nationwide. Go here for a special price of $10 (plus shipping and handling).
On the Web
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Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, [email protected]. If you'd like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact [email protected].
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