[Strategies for Success - Smart fundraising ideas from Hartsook]

Somebody is Making Money… All the Time

imageDuring every recession and economical setback since the 1970s – three times in the ’80s, another three in the ’90s, and twice since 2000 – Hartsook has continued to raise more money with its clients than any of its competitors.

Here’s why: We don’t follow trends. We swim upstream. For over three decades, Hartsook has consistently raised money counter to trends, projections, and assessments.

We have continued to raise money throughout every economic cycle by following three proven fundraising facts:

Somebody is making money all the time

There’s the residential apartment owner whose banker is telling him to raise his rents, because his occupancy is too high. There’s the petroleum transporter whose family has been in the business for 80 years. There’s the banker who works at his family’s privately held bank, but gives to nonprofits via his own family foundation. At Hartsook we understand that in every economy, someone is making money. As a Fortune 500 CEO once said: I’ve been watching Hartsook for twenty-five years. It’s not just a business, it’s a culture. Hartsook finds money when other consulting firms and nonprofits are wringing their hands.”

When everyone is moving in one direction, opportunity often lies in the opposite direction

Sam Walton taught me more than twenty years ago, when everyone is moving in one direction, go the other way. Our antennas go up at Hartsook when we hear people say, “Nobody’s giving money away!” That’s when we press in. In December of 2009, when others pulled back, we raised over $147 million for twenty-one clients. While other consulting firms gave up, our clients cleaned up.

Stay the course

Whenever we hear dire projections for the future, we remind clients to stay course. Throughout recessions, elections, crises, and catastrophes, Hartsook has continued to guide its clients to greater and greater levels of success.

If you’re ready to learn how Hartsook can help your organization reach its full fundraising potential, email us at [email protected].

Bob Hartsook, Founder and Chairman (Wrightsville Beach, N.C.) [email protected]

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logoJoin Us on the Growing Philanthropy Tour

Next stops on the road to achieving Hartsook’s mission of growing philanthropy by 25 percent in the next 20 years:

Scotland, U.K.
February 7-9, 2018

Great Fundraising Masterclass
Adrian Sargeant

February 28-March 3, 2018

ALDE IGNITE International Conference
Massive Fundraising
Adrian Sargeant

May 23-25, 2018
Boy Scouts of America Annual Meeting

Richmond, Va.
July 18-19, 2018

2018 Virginia Fund Raising Institute Conference
Lead Sponsor: Hartsook

London • July 2018
Iof Convention 2018
Adrian Sargeant
Jen Shang

Washington, D.C.
August 29-31, 2018
Boy Scouts of America Top Hands

Past Stops on the Tour

Resources for Smart Fundraising Available on Kindle

Keep up to date on the latest fundraising trends with the Kindle ASR Media collection:

  • Reality Fundraising – Ideas, insights and lessons learned through hundreds of best practices from nonprofit professionals nationwide by Bob Hartsook
  • Fundraising Leadership – The definitive source for empowering board members to become pro-active fundraising leaders by Karin L. Cox
  • Getting Your Ducks in a Row – A tool box of strategies for effective campaign fundraising by Bob Hartsook
  • Million Dollar Gifts – Real-life stories of million-dollar gifts that will amaze and inspire your fundraising by Bob Hartsook
  • Closing that Gift – “29 secrets” to closing a gift and avoiding the top 10 solicitation mistakes by Bob Hartsook
  • Performance-Driven Fundraising – Handy, yet entertaining reference tool for new and seasoned fundraisers by Matthew J. Beem
  • Nobody Wants to Give Money Away! – Stories, humor and more than two decades of fundraising experience in which Bob explores the nine fundraising truths essential to success by Bob Hartsook
  • On The Money! – An enlightening collection of success stories and lessons learned from nonprofit fundraising campaigns nationwide by Bob Hartsook
  • $231 Billion Raised and Counting – by Bob Hartsook, Matthew J. Beem, Karin Cox and over a dozen Hartsook consultants and clients. Hartsook shares stories and “Strategies for Success” that will educate and inspire

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imageBook Deal of the Month

Hartsook has pushed and challenged the status quo, and nobody in the world has had a greater impact on the fundraising profession than Bob Hartsook. The strategies shared in $231 Billion Raised and Counting are the culmination of Bob’s many years as a fundraiser, consultant, and philanthropist – as he and co-authors Matthew J. Beem and Karin Cox bring together insights from the many consultants who make up the extraordinary Hartsook team. Go here to purchase your copy for a special price of $10 (plus shipping and handling).

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On the Web

Blogs and articles. President and CEO Matthew J. Beem and Founder and Chairman Bob Hartsook regularly share simple, but powerful messages about philanthropy, fundraising and the power of relationships.


imageTimely Tips and Tweets! Follow us on Twitter at HartsookTips for tips and giveaways.


imageFacebook: Become a Fan and a Friend. Fundraising tips, event photos, news and updates – see what’s new at Hartsook by becoming a fan of us on Facebook. Friend Hartsook Founder and Chair Bob Hartsook, CEO Matthew J. Beem, and Chief Creative Officer Karin Cox for even more updates!

Visit the Hartsook website for:
– Educational opportunities
– Books/reference articles
– Conference/workshop speakers

Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, [email protected]. If you’d like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact [email protected].