The Art of Administrating a Nationwide Campaign
Creating and sustaining a philanthropic culture takes a lot of time and hard work. It takes even more deliberation and intentionality when a nonprofit’s prospective donors and campaign volunteers live in different states.
Here are some tips on how to navigate this challenge successfully:
Divide and conquer
There will likely be more prospects, living all over the United States and abroad, than a campaign manager and executive director could possibly cultivate and solicit on their own. You will need to recruit an engaged, trained campaign cabinet to be an extension of the development team. With the prospects spread across the United States, it will be necessary to have geographically diverse volunteers as well.
Not everyone who cares deeply about the organization and is eager to help should be accepted to volunteer for cultivation and solicitation tasks. One of the greatest needs is to keep long-distance volunteers motivated and focused on fundraising goals. You will need to provide crystal-clear communication about expectations before inviting them to be part of the campaign cabinet. Make sure they know what they are signing up to do.
Stick to the script
Running monthly, long-distance campaign cabinet meetings is imperative. Between meetings, the campaign manager will need to communicate with each campaign cabinet member on the status of their assigned priority prospects. This will ensure that the campaign remains in front of them and meetings can be held to the time constraints while allowing for thoughtful group discussion and next-step assignments.
In addition to holding monthly group calls with the campaign cabinet, the campaign manager needs to develop quarterly benchmarks to guide the success of the campaign. These should be mutually agreed upon by the executive director and the campaign cabinet, which gives volunteers a sense of ownership over the process. With everyone pulling in the same direction – albeit from all parts of the country – you can not only meet your campaign goals, but grow volunteer leadership and expand the organization’s donor base geographically.
Next stops on the road to achieving Hartsook’s mission of growing philanthropy by 25 percent in the next 20 years:
September 19-20, 2018
Science of Philanthropy Initiative Conference 2018
September 26-29, 2018
American Association for State and Local History Annual Meeting
Donor-Focused Fundraising: Letting Research Guide Your Organization’s Philanthropy
Matthew J. Beem
Debbie Bass, National WWI Museum and Memorial
October 5-6, 2018
Advances with Field Experiments
October 16-18, 2018
University of Basel
8th Bernoulli Lecture for the Behavioral Sciences
November 14, 2018
2018 KC National Philanthropy Day
Lead Sponsor: Hartsook
February 1, 2019
IGNITE 2019: Conference
February 7-8, 2019
LSE Annual Behavioural Public Policy Lecture
Resources for Smart Fundraising Available on Kindle
Keep up to date on the latest fundraising trends with the Kindle ASR Media collection:
- Reality Fundraising – Ideas, insights and lessons learned through hundreds of best practices from nonprofit professionals nationwide by Bob Hartsook
- Fundraising Leadership – The definitive source for empowering board members to become pro-active fundraising leaders by Karin L. Cox
- Getting Your Ducks in a Row – A tool box of strategies for effective campaign fundraising by Bob Hartsook
- Million Dollar Gifts – Real-life stories of million-dollar gifts that will amaze and inspire your fundraising by Bob Hartsook
- Closing that Gift – “29 secrets” to closing a gift and avoiding the top 10 solicitation mistakes by Bob Hartsook
- Performance-Driven Fundraising – Handy, yet entertaining reference tool for new and seasoned fundraisers by Matthew J. Beem
- Nobody Wants to Give Money Away! – Stories, humor and more than two decades of fundraising experience in which Bob explores the nine fundraising truths essential to success by Bob Hartsook
- On The Money! – An enlightening collection of success stories and lessons learned from nonprofit fundraising campaigns nationwide by Bob Hartsook
- $231 Billion Raised and Counting – by Bob Hartsook, Matthew J. Beem, Karin Cox and over a dozen Hartsook consultants and clients. Hartsook shares stories and “Strategies for Success” that will educate and inspire
Hartsook has pushed and challenged the status quo, and nobody in the world has had a greater impact on the fundraising profession than Bob Hartsook. The strategies shared in $231 Billion Raised and Counting are the culmination of Bob’s many years as a fundraiser, consultant, and philanthropist – as he and co-authors Matthew J. Beem and Karin Cox bring together insights from the many consultants who make up the extraordinary Hartsook team. Go here to purchase your copy for a special price of $10 (plus shipping and handling).
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Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, [email protected]. If you’d like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact [email protected].